Brand Economic Evaluation
brands & values, the first Brazilian company to integrate several market and economic variables in order to accurately identify brand values. In other words, we have an integrated approach to a subject that until today had been treated as a series of separate areas.
Our company developed a proprietary methodology which derives from internationally accepted concepts and we offer a scientific evaluation of a brand value, by integrating financial and market dimensions.
Methodology Benefits
Among the benefits obtained when using this methodology, we may point out:
- Calculus of brand economic value in a “pure state”, that is, with the elimination of all other factors associated with the products themselves and of the brand’s inherent risks.
- Brand development monitoring, by identifying the variables which contribute to it’s value formation.
- Subsidies to guide new investments aiming at brand development.
- The Accountability Tracking System, which enables to evaluate management efficacy, when applied in more than one period of time.
- Generation of precise indicators for prospection, market and shareholders relations.